Behind every success is a bright mind
Psychology-based approach to find your potential
The leader's self-awareness and well-being is often the limiting factor in scaling the business. A factor that should be the number one place to start the scaling.
WE ARE OUR CUSTOMERS
You exist because of your customers
Everything starts from your customers. Do you know who they are and why? Are you sure your own world view is not filtering the way you think of your customers? Do you have a real, genuine contact with them?
VALUE OR NOTHING
Your success is the value you create for your customers
How many times you have thought you have an amazing product but the customers just don't get it? Have you adopted the customer viewpoint and really evaluated the value you generate for them? Have you asked them?
You are at people to people business, like it or not
Despite what you have thought, you are ultimately at people to people business. Unless the decision-maker of your offering is a machine. Your customers will only get served at the level you're treating your own people. Make hiring and nurturing your culture an imperative.
BE INNOVATIVE, BE UNIQUE
Know your unique technological assets
To distinguish yourself from the competition, be innovative and harness the technological supremacy you possess to deliver the end customer value. Be careful not to get carried away for the shiny glimmer of everything new. Inventing is easy, inventing something of use is less so.
A TRAP WE EASILY FALL INTO
You can't predict future, make sure you can adapt into it
The easiest way to waste your time and money is to conduct a desktop study of strategy and then blindly execute it hoping for results. You can't predict the future, make sure have the capability to adapt to it. Do you know the difference between effectuation and causation? Do you live as you aspire?
WHERE THE SCALING HAPPENS
Design your route to market for scalability
You think finding few customers is easy? You think developing a solution to them is easy? Now, repeat that a thousand times and nothing is easy anymore. Don't fall in love with your initial success. Accept the need to modify and design your offering for scalability through channels.