WE ARE OUR CUSTOMERS

You exist because of your customers

Everything starts from your customers. Do you know who they are and why? Are you sure your own world view is not filtering the way you think of your customers? Do you have a real, genuine contact with them?

VALUE OR NOTHING

Your success is the value you create for your customers

How many times you have thought you have an amazing product but the customers just don't get it? Have you adopted the customer viewpoint and really evaluated the value you generate for them? Have you asked them?

PEOPLE BUSINESS

You are at people to people business, like it or not

Despite what you have thought, you are ultimately at people to people business. Unless the decision-maker of your offering is a machine. Your customers will only get served at the level you're treating your own people. Make hiring and nurturing your culture an imperative.

BE INNOVATIVE, BE UNIQUE

Know your unique technological assets

To distinguish yourself from the competition, be innovative and harness the technological supremacy you possess to deliver the end customer value. Be careful not to get carried away for the shiny glimmer of everything new. Inventing is easy, inventing something of use is less so.

A TRAP WE EASILY FALL INTO

You can't predict future, make sure you can adapt into it

The easiest way to waste your time and money is to conduct a desktop study of strategy and then blindly execute it hoping for results. You can't predict the future, make sure have the capability to adapt to it. Do you know the difference between effectuation and causation? Do you live as you aspire?

WHERE THE SCALING HAPPENS

Design your route to market for scalability

You think finding few customers is easy? You think developing a solution to them is easy? Now, repeat that a thousand times and nothing is easy anymore. Don't fall in love with your initial success. Accept the need to modify and design your offering for scalability through channels.